Though the concept of Best Boutique Collection relies on driving leads and enquiries to your hotel indirectly through pushing the website and digital channels of the collection to the maximum, we will make sure that each individual hotel member is very visible and gets its fair share of attention wherever and whenever possible.
- Collection website with detailed presentation of your hotel
- Best Boutique Collection logo to dipslay on your collateral and website
- Strong social media presence (Facebook, Instagram)
- Advertising campaigns (print & online)
We maintain close and trustful relations with travel media and aim to make them ambassadors of all member hotels of the Best Boutique Collection.
- Press releases
- Press briefings/media talks
- Advertorial campaigns
- Organisation of individual press trips
We strongly believe and endorse good relations with tour operators and travel agencies, as they are your key link to the customers. Creating close relationships in that group is a valuable asset, as they are multipliers, give personal travel recommendations to friends and family and you always meet twice in life… We have built these relationships in the past 10 years and you will benefit from it right after joining our collection.
- Digital guide with all member hotels
- Quarterly newsletter
- Meeting setup for one show in Europe per year complimentary
- Lead generation
Marketing & PR make your front appearance and customer experience shine. But we go further! We also want to be your sparring partner behind the scenes by providing additinal benefits such as
- Strategic consulting on your positioning
- Feedback on your branding, creative work, website performance etc.
Like in all good partnerships: We have to talk! So besides the usual reporting schemes, we very much welcome your input and suggestions for the marketing plan and our overall performance.
- Quarterly sales/marketing/PR plan
- Quarterly reporting